"Reaction [beta]"
Max Factor's eye-watering ad campaign 16 Nov 2006
Max Factor's latest billboard campaign is rain-sensitive. As you can see from the photos above, the woman sports finely groomed eyelashes in dry weather, but when it rains, her mascara runs down her cheeks.
It's a nice idea - but we're not sure whether it gets its message across effectively. While the intention is no doubt to suggest that ladies should purchase Max Factor's run-resistant cosmetics, at a glance the billboard seems to scream "Max Factor's makeup runs like crazy!"
[via engadget]
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7 comments so far
Steve 20 Nov 2006 01:35 PM
You're right, the concept doesn't work. But its generated a helluva lot of buzz, so its still a major success in my book.
brent 22 Nov 2006 04:56 PM
shut up steve
marcus 24 Nov 2006 11:49 PM
yeah steve >=[
bryan 30 Nov 2006 03:42 AM
yeh, shut up steve
john 30 Nov 2006 03:45 AM
i agree, shut up steve
mark 30 Nov 2006 03:45 AM
hahaha, yeh steve shut up
butt 2 Dec 2006 02:03 AM
shut up everyone