Our eye tracking service reviewed! 31 Oct 2006

"One session that stood out was when Javed Iqbal and John Myatt from the British Council gave a presentation about a recent project they undertook to carry out user testing of one of their websites. As part of that project they trialled the use of eye-tracking technology to see where users were looking as they scanned a web page. They ran several short recordings of parts of these sessions, and it was quite fascinating to watch as the users' point of focus moved rapidly around the page, often completely missing the feature they were meant to find and use to complete a task! On the basis of what I saw in that presentation, I'd definitely recommend incorporating some eye-tracking sessions into user testing whenever feasible. It really did highlight issues relating to the positioning of features on the page, and also, importantly, to the words and names used for specific features."

Read the review in full on the RNIB's Web Access Centre Blog

Related:

• Learn more about our eye tracking service.
• See a video of our own eye tracking technology in action.
• See the outputs of an eye tracking study we conducted involving major online retailers (including heatmaps).
• See the outputs of an eye tracking study we conducted for Seth Godin.
• Learn about how other big companies are using eye tracking.