What iSay and what iDo... 2 May 2006

"I still can't believe this! All this hype for something so ridiculous! Who cares about an MP3 player? I want something new! I want them to think differently! Why oh why would they do this?! It's so wrong! It's so stupid!"

"gee! an mp3 player with a HD! how original! kinda reminds me of a JUKEBOX i once knew."

"I'd call it the Cube 2.0 as it wont sell, and be killed off in a short time...and it's not really functional."

These comments, taken from the original iPod announcement thread at MacRumors.com, demonstrate the dangers of listening to subjective opinion. If Apple had listened to this type of thing they would never have released the iPod. That's why our user testing focuses on what people do, not just what they say they do.

[Via 37signals]

Related: What people want.