"Reaction [beta]"

Gone Fishin'
13 Mar 2015

Sooooo, we're currently in the process of redesigning our trusty website. ("About ruddy time," we hear you say. "Cobbler's children/lack of shoes", we retort...rather embarrassedly.) Anyway, as part of this much-needed overhaul, we're going to take some time to consider Reaction's place within our wider business. During this time, we'll be posting infrequently. So please subscribe to our RSS feed to be notified the moment that we publish something new. (Don't forget to subscribe to our newsletter too!) In the meantime, if you have any feedback, we'd love to hear it.

Proper Pillow Plus
12 Mar 2015

Proper Pillow Plus is a smart pillow that monitors your sleep patterns. (Customers who pre-ordered this item also pre-ordered a smart mattress...probably.)

Making the Invisible Visible
12 Mar 2015

Created by Tribal Worldwide London and Marshmallow Laser Feast, Making the Invisible Visible is an ad campaign/installation/infoviz that reveals the hidden data captured by the new Volkswagen Passat:

VeinViewer
12 Mar 2015

VeinViewer is a medical product that uses "harmless near infrared light to see through your skin and show a picture of your veins directly on the surface". (We first featured it back in 2006. Looks like it's come a long way since...)

[via Laughing Squid]

Japan's Disposable Workers
11 Mar 2015

MediaStorm takes a look at Japan's "net cafe refugees" - aka "temporary employees who cannot afford to rent their own apartments and must therefore live in internet cafes instead". (Sheesh! What type of society are we creating?!?)

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