"Reaction [beta]"

En suite parking included
9 May 2008

Peter Hossli profiles Annabelle Selldorf - one of New York's best-known architects - in his latest article. Selldorf is currently causing a stir in the design world by "building an elevator alongside a 19-story apartment building that allows residents to park their cars at a lofty height right next to their apartment" (!)

[via swissmiss]

Smell-o-vision is here!
9 May 2008

DVice reports that Japanese mobile phone operator NTT Docomo recently tested what it calls "Mobile Fragrance Communication" (or "Kaori Tsushin Mobile"). It works like so: You use your phone to download a "Fragrance Playlist" (i.e. set of "recipes" for specific fragrances that are packaged together with pictures/animations and audio content) from NTT's website. Using the phone's infrared port, the fragrance data is then transferred to a device that has been loaded with a cartridge of essences, or base fragrances. The device (the chunky-looking vase-type thingy pictured above), then mixes these base fragrances to create the specific smells outlined in the Fragrance Playlist and emits them, while the user enjoys the audio-visual content that's playing on their phone in tandem.

Animal silhouette bookshelf dividers
9 May 2008

We love these Japanese animal silhouette bookshelf dividers.

[via boingboing]

Get 10% off "Web Form Design: Filling in the Blanks"!
8 May 2008

Rosenfeld Media have been kind enough provide us with a discount code that you can use to get 10% off when you purchase a copy of Luke Wroblewski's "Web Form Design: Filling in the Blanks" from their site. Simply enter ETREWFD on the payment page to redeem it.

(It's also worth noting that purchasing directly from Rosenfeld Media will net you both the paperback and digital edition of the book for just US$36 -- discounted to US$32.40, if you use the aformentioned code. Whereas, if you purchase from Amazon or other booksellers, you'll receive only the paperback for US$36.)

In case you missed Tuesday's post, "Web Form Design: Filling in the Blanks" presents a series of actionable design recommendations based on real-life user data and looks certain to become the definitive guide to this area of web design and development. It really is excellent...and we heartily recommend that you down tools immediately and go snap up a copy!

As you may know, the Etre crew were lucky enough to be able to lend a hand in the book's development - conducting several eye-tracking and usability studies focused on specific aspects of web form design. Our heatmaps, gaze path diagrams, analysis and more can therefore be found scattered throughout the book!

Step Stools
8 May 2008

Paul Loebach's "Step Stools" - a set of nested stools that pull out to make a set of steps.

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